Therese Reuterswärd

din konsult inom ehandel och digital marknadsföring

Louis Vuitton #fails to support Darfur cause

UPDATED: In a statement from the first law suit in 2008 Louis Vuitton spokeswoman said: ”We are not trying to stop Plesner’s campaign and we hope to find a solution to allow it to continue without infringing on Louis Vuitton’s intellectual-property rights.”

In 2008 Louis Vuitton sued artist Nadia Plesner because she depicted one of their hand bags in a T-shirt print. The artist, danish student Nadia Plesner figured that if designer items and chihuaua dogs work as brand building for Paris Hilton, then why not use those symbols to attract attention to the poverty in Africa.  Revenue from the T-shirt sales went straight to purchasing medical equipment for the starving people in Darfur. In July 2008, when legal claims had reached more than 200 000 Euro, art student Nadia Plesner finally decided to stop selling the T-shirt. But she didn’t give up that easily:

If I placed the boy with the hand bag in an oil painting, instead of in a ”commercial product” then Louis Vuitton wouldn’t regard is as copyright, says Nadia Plesner.

It took Nadia 14 months to finish the 32 square metre oil painting in which both Barack Obama and Britney Spears appear. She exhibited the painting in Copenhagen from 7th of January 7 until 4th of February, 2011. And this time, Louis Vuitton are suing her again.

When I came home from the art exhibit, there was a letter on the door mat. Louis Vuitton were suing me for 5.000 euro for each day that the painting was publicly displayed.

Swedish media has been trying to reach Lous Vuitton’s PR agent in Sweden called Rosanna Mariano PR but she is declining a commentary. A fellow swede ”liked” Lous Vuitton’s Facebook page to be able to post a comment. But within 5 minutes the post had been deleted by the page administrator.

If you want to spread the word using Social Media and the power of SEO, please consider posting your own piece of text, linking to any of the following articles:

Nadia Plesner

Or, if you want to contribute to the cause please visit The Nadia Plesner Foundation.

Lämna ett svar

Din e-postadress kommer inte publiceras.

Tillbaka till toppen