Today I’d like to share a presentation with you about looking at traditional marketing from a new perspective.

In this presentation, I debunk the traditional idea of a linear path-to-purchase and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.

You’ve probably all heard about Omnichannel. Today, I will talk about Multichannel – a marketing tactic adapted to a world in which customers move across multiple devices, channels, screens and touchpoints during their path to purchase. Multichannel success can be achieved when the marketer has a complete understanding of the distribution of user value per touchpoint.

How can we achieve this?