Arbetar du med digital marknadsföring och letar en grym konferens? Kom till Århus i Danmark den 6 november och lyssna på mig och 59 andra företag avslöja våra hemligheter bakom framgångarna.
Offering the lowest price is not enough. You need to be seen, heard and found across all the many platforms, and multichannel marketing has thus become essential.
Scandinavia’s largest hotel chain, Scandic Hotels, has been through the difficult journey, but have regained some grounds through a clear focus on effective multichannel marketing followed up by disciplined use of analytics.
The group’s online marketing manager, Therese Reuterswärd, will present their case on improving conversions at the digital marketing track at the J. Boye Aarhus 12 conference in November. She will take you through the process of determining an approach to a successful digital marketing campaign and share her strategy for finding synergies between PPC, Display, Video, Email and Social Media.
Using multichannel attribution, retargeting and advanced analytics she will explain how Scandic Hotels reached maximum cost efficiency and conversion rate.