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How to close down a Facebook fan page

How do I delete a Facebook Page?

You will have the option to unpublish or delete your Page. If you choose to delete your Page, this is permanent.

  1. From the top of your Page, click Edit Page 
  2. Select Manage Permissions
  3. Click Delete [Your Page Name]

However, try to avoid discontinuing a social media presence. Only deleta a page if it you’re no longer adding value for your followers or losing control over the quality of your content.

Before closing down a Fan Page:

  • Will you continue our account somewhere else?
  • Will you merge the page with another existing fan page?

As for alternative no 2 – there is no handy feature on Facebook that lets you merge two fan pages. If you happen to work at a large enough organisation this can often be arranged anyway by contacting your Facebook Account Manager. But one way to change your Facebook fan page’s name or to combine two fan pages in order to leverage all of your fans, is to make use of a Facebook Places page. Check out this blog post to learn how.

If you succeed in merging two fan pages, remember that the two fan bases might expect different things in terms of content and ways of communicating. Show respect to the migrating fans, and support them in feeling that you still care to update them in a way that is familiar to them.

The actions required to drive traffic and migrate fans to a new fan page or website should be initiated as early as possible. This can be broadcasted through wall updates, newsletters and direct messaging.

  • Start out by posting a general update on the wall, edit the About Us part and also send out a direct message to all fans telling them about the switch. After 2-3 weeks it could be suitable to send out another update on the wall about the close and during the next day or two close it down.
  • Back up your fan page content

Backing up your Fan Page might also be important for your brand. Maybe you have added unique content to your Facebook Page that is unavailable elsewhere? The facility to back up your Fan Page is not yet available from Facebook. But Backupify have recently launched a paid service that you can use.

And pay attention so that you do not accidentally delete all of the admins of a Page, or you will have no way to access it again :)

2 kommentarer på ”How to close down a Facebook fan page

  1. You pop up quite early in a google search for ”how to close a facebook page” and then you don’t anwer the question. Not cool.

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