There is be more to be said on this topic, but I just wanted to share this extremely common pitfall from an article called ”10 Social Media Mistakes We Bet You’re Making”
Number 4: Employing a ”Build-it-and-they-will-come” mentality
Launching a new website, stuffing it with campaign material, adding social bookmarks and setting up autoposting to twitter, will not bring fans and followers to your site to engage with your content. Unfortunately that is a very common mistake and I have seen it several times. Almost as common is the belief that you can successfully build your own Facebook with blog, events, bookings, groups, image gallery and commenting features and then wait for followers to come flocking. And then months after the launch you look back and realize that tere was already a platform in place that did all those things. It also had a fan base of 500 000 000 people, thousands of which made up by the target audience.
Aviod making the same mistakes and you might not end up on the ”Charred Wasteland of abandoned Social Networks” or the ”Northern Plains of Unread Updates”
