I use an Adobe product everyday. I’d go so far as to say that SiteCatalyst is the single most essential resource I have for making business decisions.

Therefore I was very glad to be asked by Adobe to speak at the Adobe Summit in London next week!

What is the Analytics Rockstars Panel?

Together with two experts from Vueling Airlines and Philips, we will review best practices for performing analysis and driving more value from analytics. I have prepared 2 tips and power strategies for getting the most out of your analytics efforts:

  1. Power-user tip to track sales for specific Key Dates (for example Black Friday, or Christmas)
  2. Innovative practices on how to analyze your web traffic by Marketing Channel.

Presenters:

  • Adam Barnes, Web Analyst at Vueling Airlines
  • Willem Corbijn, IT business specialist, Philips
  • Therese Reuterswärd, Online Marketing Manager, Scandic Hotels
  • Brent Dykes, Evangelist, Analytics, Adobe

Some of you might remember that I was literally in awe after last year’s edition. You can read my takeaways here.

PS. I also get to meet Felix Baumgartner!